1. Performance: Don't take the face value of processor numbers. While it's nice to have multi-core 1.0+ GHZ super fancy name processor chip, it may not reflect your daily experience with the phone. It is highly recommended to actually go into stores and try it out. Try some basic tasks like scrolling around, typing, and opening browsers.
2. Brand: Brands will *almost always* determine the quality of the hardware build. It also will effect how good the post-purchase service is gonna be. HTC makes some great phones. Not only the devices are manufactured with high-end material, but also the customer service is pretty decent. Sometime ago, I had to repair my phone. The turn-around was quick. Samsung also makes pretty solid mobile devices, but investigate closely you'll find they have some cheap plastic materials.
3. Os version: It's bad enough for those smart phone owners who just purchased their phone, and only to find out a better phone just came out a couple days later. It's even worse if you get a phone that stucks at an old version of os. Some handset makers are so bad at this... YES I am looking at you Samsung & LG! ...Most android phones made by Samsung and LG phones are still in like 2.1 because they don't have enough incentive to push a software update. It's nice to have manufactures' customized UI and all. One would be lucky if he or she can obtain the os update within a few more month. Many still prefer stock google experience because we dont' get left out for android os updates. For example: the nexus one, and nexus s.
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